Marketing is a job that never rests and takes on any form imaginable – destination marketing is no different. Sometimes the best marketing is simply showcasing all the things that are happening organically, and Durham, NC most certainly seems to be that place for the weekend of September 14-16.
Durham is a diverse and welcoming community located within a day’s drive or an hour flight for more than half the population of the US. Coming up in mid-September there will be a weekend with so many reasons to visit that the organization responsible for marketing the place, the Durham Convention & Visitors Bureau (DCVB) is making a full-court press effort to ensure that everyone is aware.
DCVB has built a website to help people see all that is happening on this weekend, as well as give them easy access to the services and information they would need to plan a visit and enjoy several events. “Travel decisions are far more spontaneous than they used to be, so we’re doing our best to ensure that potential visitors have access to the information they need to decide to make Durham their destination,” said Sam Poley, DCVB’s Director of Marketing and Communications.
The organization is also using its social media channels on Facebook and Twitter to push out information about the weekend, as well as an email blast to thousands of interested people. “The email is a great resource and it’s linked to all the online tools we have that make Durham an easy choice for visitation,” Poley added. “Getting here is a breeze, staying here is a blast, and with a line up like we’ve got from September 14-16, we’re betting that getting people to go home will be our biggest challenge.”
Among the events upcoming are CenterFest, the longest running outdoor arts festival in NC which has undergone a major overhaul to make it more exciting and engaging, a concert by gospel superstar and Durham native John P. Kee, the Bull City Gridiron Classic which is a football game between Durham’s two university teams from Duke and NC Central, and much more.
Visit Durham online, and also see the website just for the weekend of September 14-16 to make planning that visit easier.