The last four years coming out of the recession have seen steady growth. “Given the resources available, I am extremely proud of all that Durham has accomplished. The DCVB team is really skilled at spinning gold from hay,” Green said referring to Durham’s visitor growth measured against its investment promoting the destination.
DCVB benchmarks metrics annually that paint a picture of Durham’s performance as a visitor destination. The numbers are estimates for the past 25 years in total.
- $24 Million Visitors to Durham
- $12.9 Billion Spending by Durham Visitors
- $139 Million Occupancy Taxes Collected
- $578 Million Local Tax Revenue Generated by Visitors
- 14.7 Million Visitor Inquiries Generated
- 15,764 Conventions and Groups Serviced
- 102,905 Conventions and Meetings Held in Durham
- 3.5 Million Convention and Meeting Attendees
- 5,149,485 Hotel Room Nights Used by Conventions and Meetings
- 1,172,662 Hotel Room Nights Booked by DCVB
- 21,833 DCVB-Assisted Stories in the Media
“Durham is successful because it is a great community that prides itself on things like authenticity and being genuine. These things matter more and more to visitors and residents alike, and we are now benefitting from that trend,” Green said. “To look back on the last 25 years at today’s Annual Tribute Luncheon has been a tangible validation of our work at DCVB, and of the community we represent. I couldn’t be more proud.”
The Annual Tribute Luncheon is produced by DCVB to celebrate Durham’s unique sense of place. Former honorees include Pastor Shirley Caesar, Dr. John Hope Franklin, Coach Mike Krzyzewski, Durham festivals, and acclaimed Durham chefs, among others.