Thursday, October 2, 2014

21c Museum Hotel Durham Opens Online Booking

Durham, NC's downtown is in the midst of a construction boom as five new hotels begin to take shape and further transform the former industrial hub into urban oasis of dining, culture, art, business and residences. That mix fuels the economic development engine, and lodging is a critical component.

Today, 21c Museum Hotel Durham, the newest property from the award-winning 21c Museum Hotel company, announced they will be accepting reservations starting tomorrow for May 1, 2015 or later.  Set to open in the first quarter of 2015, the hotel will offer three packages, now available for booking through their website or by calling (919) 956-6700.  21c Durham, located in the historic Hill Building on North Corcoran Street, combines a 125-room boutique hotel, contemporary art museum, and restaurant.

The 21c Museum Hotel Durham joins the Aloft, Hotel Durham, and Marriott Residence Inn all currently under construction, as well as the Jack Tar which is slated to start later this year. All but the Aloft is a renovation or adaptive reuse project, and all will enhance Downtown Durham as a destination for visitation.

Known for its iconic penguin sculptures by artist collective Cracking Art Group, each 21c property is designated a specific penguin color signifying the city that it resides in.  21c has unveiled fuchsia as the new color to represent Durham, and is launching a social media contest that invites fans to spot the Fuchsia Penguin for a chance to win prizes.  Beginning on Friday, October, 3 the “Spotted” contest will highlight one photo each day for 21 days of the penguin at a unique landmark within the Triangle.  Fans can guess the location by emailing, where they will be entered into a daily drawing to win a t-shirt and a grand prize drawing for a gift certificate to stay at 21c Durham once it opens. Photos will post daily on the 21c website, Facebook page and on Twitter.

To celebrate the opening of its newest property, 21c will offer guests dynamic packages, crafted to ensure that guests get the most out of their stay.  Introductory packages include:
The Growlers & Grub Package allows guests a chance to experience Durham’s lively and thriving brewery culture, with components including:
21c Faves local brewery guide
Bar snack + local beer tasting for two
Copy of North Carolina Craft Beer & Breweries
The Romance Package offers couples a relaxing and pampering getaway. The package includes:
Sparkling wine upon arrival
Two bathrobes from 21c Museum Shop
Rose petal turndown
$100 credit towards dinner for two at the on-site restaurant
Guests can also reserve the Dine with Art room rate, which includes a $25 voucher (per room night) to experience 21c Durham’s restaurant.

21c Museum Hotel Durham, opening first quarter of 2015, is a combination boutique hotel, contemporary art museum and chef-driven restaurant. 21c is rehabilitating the historic Hill Building in Downtown Durham. The 125-room property will feature a contemporary art museum open to the public free of charge 24/7, as well as a ballroom in the historic banking hall; three suites with private terraces, and a spa. 21c Durham will also be home to a restaurant focusing on local ingredients and fresh seafood in their raw bar.

Durham continues to grow as a destination for visitors from near and far. See all the developments in that pipeline online, and stay up to speed with all that is happening with the Durham Event Calendar.

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