DCVB Launches New Public Relations Bootcamp

The continued success of Durham as a destination is due, in part, to the success of the businesses that make up the community. Durham is the very embodiment of the adage that the sum is greater than the whole of its parts.

"Durham is strong when we work together," said Shelly Green, President and CEO of the Durham Convention & Visitors Bureau (DCVB).

To that end, DCVB is starting a Public Relations 101 seminar. The free, one-hour session will be held monthly at the Visitor Information Center at 101 E. Morgan Street in Downtown Durham, and will be an overview highlighting easy action steps that are accessible to everyone. "Public Relations can be a very complex business requiring serious counsel, but there are some entry-level things businesses can do to get started that fairly easy to grasp," said DCVB PR Director Sam Poley who will lead the sessions. "We want everyone to be putting their best foot forward, and we think this session can really help them do that." The session will provide an overview of what comprises public relations, how public relations plays a part in day-to-day business operations, and how to dig in to some specific things like media relations, PR in social media, and crisis communications.

Space is limited to 10 participants, and those interested in attending should email socialmedia@durham-cvb.com using the subject line PR Seminar and list the names of those planning to attend, email addresses, and phone numbers for each to reserve space. Seating will be granted on a first come, first served basis. Additional sessions will be added to meet demand.

"With all that is happening in Durham including new hotels, major historical events, and more, businesses need to be shining," Poley said. "Good PR is key in that endeavor," Green added that she wants the community to benefit from the expertise within the organization. Future dates and times will be announced via social media and the Durham News Service.

Session Dates:

• Monday, June 22 @ 3:30 PM in the Visitors Information Center at 101 E. Morgan Street
• Friday, June 26 @ 9 AM in the Visitors Information Center at 101 E. Morgan Street

Reserve space by emailing socialmedia@durham-cvb.com using the subject line PR Seminar and list the names of those planning to attend, email addresses, and phone numbers for each to reserve space.