Thursday, October 14, 2010

Durham Wayfinders will soon number 1,000

It’s not all that uncommon for destination marketing organizations like DCVB to have a team of volunteers who help with needs in the community such as manning information tables at conventions, helping customers in the official Visitor Information Center or providing assistance at local festivals and events.

What’s highly unusual is the depth and breadth of DCVB’s core group of volunteers called Durham Wayfinders. Currently there are more than 940 volunteers registered in the program which enjoys unparalleled participation compared to peer programs nationally. Based on current growth patterns, it will likely top 1,000 volunteers by early 2011.

The secret to DCVB’s success? “It’s all in the scheduling,” according to Shelly Green, President & CEO. Keeping up with even as few as 100 volunteers while matching organization’s needs to people’s availability can be a full time job – and a nightmare for organizations that have to rely on email and/or telephone to manage the program. Not surprisingly, DCVB adapted technology in a very creative way and came up with a way to manage the program using only about 10 hours of staff time each month.

“We use a software program that allows event organizers to post available opportunities into an online schedule system, said Carolyn Carney, Director of Visitor Services at DCVB. “Then volunteers, who choose how they want to receive notifications – either by email or to their phone, sign up for available shifts.” Wayfinders can also decide which “groups” they want to receive notifications of available volunteer opportunities from such as DPAC, Museum of Life and Science, World Beer Festival or all of the postings.

More than 25 organizations are using Wayfinders, to the tune of almost 4,000 volunteer hours a year.

Interested volunteers can enlist at www.DurhamWayfinders.com. Visitor features, performance venues and festival and event organizers desiring to tap into the Wayfinder volunteer program should contact Carolyn Carney at Carolyn@durham-cvb.com.

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