Co-op Advertising Opportunities

Among the many ways the Durham Convention & Visitors Bureau does its job is to create opportunities for local stakeholders to be able to market themselves to potential visitors in ways that otherwise might be unattainable.

To that end, DCVB makes deals with media for advertising space that is subdivided into smaller pieces to make it more affordable for local businesses to participate and get exposure.  Most recently, such ads have appeared in Our State magazine.  Our State is one of the most highly circulated and read publications on the subject of North Carolina. Since NC is the sixth busiest state in the union for visitation, and since many Durham visitors come from within a 300 mile radius, this publication is a great avenue for businesses to get their messages out to potential customers.

Spring is a strong visitation season for Durham, and DCVB has arranged for co-ops in Our State in February, March and April of 2012, and these spaces are being sold now.  "The value for local stakeholders is undeniable," said Sam Poley, DCVB's Director of Marketing and Communications.  "Advertising in Our State is simply unattainable for many local businesses unless it is broken down in the way we have been able to negotiate.  The opportunity we've created here is absolutely something for which businesses need to budget."

Those interested in participating in these co-op ads, or who have suggestions for other publications in which to have co-op ads, are encouraged to email Sam Poley.