Friday, February 17, 2012

Downtown Durham Businesses Team Up With Bull City Buck$ Program

Durham is widely known as a place of great innovation, so it's only fitting that such a program as Bull City Buck$ launched here this week.  Consider it a quantum leap forward in rewarding customer loyalty in the social space.

It's also really cool and easy to use and can be downloaded from Apple here; the Android app is coming soon.

Several Downtown Durham businesses have joined forces to announce the launch of Bull City Buck$, a new program that gives community members the opportunity to earn rewards by supporting local companies and doing the things they love to do every day -- plus, trying new things.

A consumer rewards application focused on living, shopping, eating and visiting Downtown Durham, Bull City Buck$ debuted at the American Tobacco Campus yesterday with more than ten Durham hot spots on board and more than $5,000 in prizes available for Bull City Buck$ participants.

By simply downloading the Bull City Buck$ smart phone app, Downtown Durham visitors can scan QR codes at participating restaurants, entertainment spots, shops or community destinations to earn varying amounts of Bull City Buck$. Those Buck$ can then be used to purchase prizes in the app’s prize store. Initial prizes include an iPad, tickets to DPAC shows and Durham Bulls games as well as fun experiences like the chance to become a beer brewer for a day.

“We’re thrilled to partner with fellow downtown advocates like the Durham Bulls and American Tobacco Campus on such an exciting program,” said University Ford and University Kia General Manager Jamie Young.  “Bull City Buck$ will reward folks for frequenting the places they love and encourage them to try out new places as well.”

In addition to scanning codes at participating businesses, app users will also be able to find codes at over 20 spots throughout Downtown Durham, like parking decks, landmarks, and various hidden locations.
The application was developed by Albright Digital, a division of Capitol Broadcasting Company’s New Media Group, located in the American Tobacco Campus’ American Underground entrepreneurial hub. Bull City Buck$ will continue to grow as participating locations, ways to earn Buck$, and new prizes are added frequently. Businesses interested in joining the program can email. For more information on Bull City Buck$, please visit the program's website.

The growing list of businesses includes:

•    Durham Bulls
•    DPAC
•    Bull City Burger
•    Mellow Mushroom
•    Tobacco Road
•    Fishmongers
•    Old Havana Sandwich Shop
•    L'uva
•    Cuban Revolution
•    Beauty and Bull Urban Spa
•    201 (restaurant at Durham Marriott)
•    YMCA

1 comment: