Increased visitor demand has prompted another hotel announcement for Downtown Durham, this time a 134-room room Aloft. This announcement makes four new lodging properties expected to come online in and adjacent to Downtown Durham in 2014 and 2015.
The other three are: the 125-room 21c Museum Hotel in the Hill (formerly the SunTrust bank) building, a 54-room boutique hotel in the former Mutual Savings building on East Chapel Hill Street near the post office and a 145-room Residence Inn in Trinity Park near Duke's East Campus. These four hotels will add 458 rooms in Downtown Durham, bringing the total number of hotel rooms to 648 in Downtown Durham alone.
Having enjoyed a fierce coming-of-age in recent years with dining and retail leading the charge, Downtown Durham is supported by major projects like the American Tobacco Campus, West Village, the Golden Belt Arts Complex, and the ever popular and evolving Brightleaf Square. Nearing its tenth anniversary, American Tobacco is critical on the downtown landscape with the Durham Bulls Athletic Park, and DPAC - Durham Performing Arts Center.
"There has been a huge deficit of downtown hotel rooms in Durham for more than a decade," said Shelly Green, the President and CEO of the Durham Convention & Visitors Bureau. "The financial impact of that has been far-reaching including lost business at our convention center and visitors choosing to return home, rather than staying overnight."
Durham currently has 65 hotels with nearly 7,700 rooms. There are an additional 10 hotels with more than 1,200 rooms under development or consideration in the pipeline. "But keep in mind," warned Green. "All of these rooms come empty and it takes marketing the destination to fill them so they can become part of the $840 million visitor-driven economic engine for Durham."
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