In what can be described as an innovative promotion, Durham, NC launched The Great Durham Touchdown Getaway Giveaway during the nationally televised Chick-fil-a Bowl game in which Duke University fought a mighty battle with Texas A&M. While Duke did not win, a woman from Terre Haute, Indiana did.
Today the Durham Convention & Visitors Bureau (DCVB) announced that Carol Botros is the winner of the contest. The prize includes two round trip tickets to RDU International Airport within the continental United States on Delta Airlines, two nights at the AAA Four Diamond Washington Duke Inn and Golf Club, dinners at some of Durham’sCelebrated Cuisine restaurants, two premium seats to a Duke Home Football game, and package of premium Duke Sports memorabilia. All of these items were donated by the named entities. Botros was selected randomly.
“I’m thrilled to be a part of this and to see more of Durham when I visit.” Botros said. “I’ve just retired, so I am getting used to having the opportunity to do things like this – to be able to take off without rearranging a lot of schedules,” she added.
“Sports visitation in Durham is an increasingly high priority for us,” said Shelly Green, President and CEO of DCVB. We want Durham hotels full on football weekends, so we decided to take it to the next level.” Durham is a sports destination for Duke University Athletics, including football and basketball, along with North Carolina Central University Athletics, and the Durham Bulls AAA baseball team. Last year Durham attracted more than 9 million visitors, nearly 300,000 of whom came just to see an athletic event.
The giveaway was a first for DCVB who promoted the contest on Twitter during the game using the hashtag, #GoDurham, as well as on Facebook and in emails. The hashtag made more than 965,000 impressions during the campaign.
The Durham Convention & Visitors Bureau is Durham's marketing agency. It is chartered as a Tourism Development Authority by the N.C. General Assembly and local governments to spearhead the strategic, visitor-centered economic and cultural development of Durham by reinvesting a portion of the visitor-paid “room occupancy and tourism development tax” in destination promotion and marketing.