On a normal day marketing is merely a multi-faceted and highly complex process. Other days, however, it's an all-out scramble to keep alot of balls in the air.
What follows is a post about a major aspect of the Durham Convention and Visitors Bureau's work. It's typically referred to as "defending the brand." Sometimes it seems the effort is akin to whispering in a hurricane or asking a mouse to pull a freight train. But delivered consistently, week after week, year after year, the efforts do pay off. Here is a blog post written by DCVB's President Emeritus, considered an expert in community image and brand.
A Typical Case of "Community" Identity TheftBull City Mutterings
If you ever wonder why “36 Hours” in the NYTs tried to cover Durham as part of two huge metro areas lumped together (an impossibility by the way) but gave tiny Sun Valley in the center of my homestate of Idaho an issue all its own, look no further than this announcement related to the funeral of Elizabeth Edwards, R.I.P.
It is information like this, distributed either directly by Raleigh-based WRAL to publications like USA Today and others or relayed via the Raleigh-based office of Associated Press for North Carolina that pollutes and distorts, some say deliberately, Durham’s identity.
Continue reading this blog post...