Two topics that receive the most negative feedback are appearance and wayfinding, such as these recent comments:
- A female from Pennsylvania says, "There are so many trees, sometimes signs are not clearly seen until you are upon them."
- A female from Indiana who was here for business and pleasure remarked, "I had an easy time getting from seminar to seminar. Outside of that I had trouble finding things."
- "[Durham] definitely needs to invest in better signage. [I] ended up turning around many, many times after no warning of exits and changes," according to a visitor from Tennessee.
- A male from Chapel Hill commented, "Main Street desperately needs repaving, and the lights are not timed so I always hit every red light."
- A female from Maryland noted, "The old town area is not so good in terms of appearance..."
According to a recent survey of residents, only slightly more than 20% agree that Durham has good signage and wayfinding. More than half of Durham's residents disagree or strongly disagree with that statement. Likewise, only 15% of Durham residents do NOT believe that appearance should be a high community priority.
Durham has made strides in both of these areas, but finding solutions to these issues are critical in encouraging repeat visitation.
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