Friday, October 26, 2012

Zagat Guide Surveying Durham Restaurants

For many, the Zagat Guide is a trustworthy source of restaurant information culled from the input of those who dine at those properties.  Previously, the guide had been largely for major markets only, but now, the publishers are looking nationwide for commentary.

The guide, purchased by Google in September, 2011, is viewed by the owners as a great tool to generate content for it's social media channel, Google +, as well as a tool to help it compete with websites like OpenTable and Yelp.

Now, Zagat is looking for information about Durham, and the Triangle area overall.  As Durham is widely known for its food scene, and people in Durham are extremely engaged, it's time to put those two things to use.

Zagat has an online survey which includes just about every property in the Triangle listed alphabetically, by cuisine, or by location.  Reviewers rate food, service, and decor, list an approximate price per person, and then can add comments.  The site takes measures to ensure that the reviews are not "ballot stuffing" by those with something to gain by doing so. Diners can feel certain that the information is objective and from other diners like themselves.

So, Durham food fans, now is the time to speak up.  Follow the link and review away.  For those that do, there are even rewards.

This survey closes on November 30, so people are encouraged to contribute now.

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