Thursday, October 10, 2013

DPAC #3 in the US; Five Year Impact Tops $175 Million

With the release of its third quarter rankings, Pollstar magazine again recognized DPAC - The Durham Performing Arts Center as one of the top 10 venues in the world as measured by ticket sales - a global industry standard used to measure performance. Attaining the #6 spot in the world and #3 spot in the US (missing #2 by a mere 1255 tickets sold), this state-of-the-art facility in Downtown Durham plays host to some of the most popular performances on tour.

This recognition is ideally timed and serves as punctuation of DPAC's many contributions in its first five years.

"Occasions like this are a great opportunity for us to celebrate DPAC's success and highlight its economic contributions to Durham," said Shelly Green, the President and CEO of the Durham Convention & Visitors Bureau (DCVB).  "They've certainly been an important contributor to Durham's continued growth and popularity as a visitor destination."

Through its first five seasons (one partial and four full seasons) the 2,700+ seat theater has sold 1.65 million seats.  That means each seat has been sold more than 600 times on average. Another telling number is that the 1.2 million non-resident visitors sitting in those seats spent about $175 million in Durham.  Patrons typically spend much more than just the price of their ticket.  They visit restaurants, stay in hotels, buy gas and shop in stores here, too.

DPAC has hosted many of Broadways hottest touring shows.  The current Suntrust Broadway Season features several blockbusters including The Book of Mormon, Once, Ghost, Evita and The Wizard of Oz. Click here to see the full line up and purchase tickets.

Stay up to date on all that is happening with the Durham Event Calendar.

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