Wednesday, October 30, 2013

NC Craft Brewers Guild Hires Metzger

Today, the North Carolina Craft Brewers Guild announced that they have hired a new executive director, Margo Knight Metzger.  "This great news for us in Durham," said Sam Poley, Director of Public Relations and Communications for the Durham Convention & Visitors Bureau (DCVB), the organization charged with marketing Durham as a place to visit, live, do business.  "Margo has been such an asset to us in her current post, and now we're excited to be helping her and the Guild in any way we can to cement the idea that Durham is a great destinations for beer lovers," he added.

Durham is home to All About Beer magazine, and the original World Beer Festival held annually in October.

Metzger brings ten years of experience to the role, including government affairs, tourism promotion and alcohol beverage industry insight. She will lead the guild’s efforts to advance the interests of the state’s craft breweries and to promote North Carolina craft beer.

Craft beer is an undeniable trend in Durham, and across NC, too.  With three operating breweries, and more on the way, the beer scene in Durham was part in parcel of it earning the title Tastiest Town in the South.

“We are thrilled to bring Margo on board,” said Sean Lilly Wilson, president of the North Carolina Craft Brewers Guild and the Chief Executive Optimist of Durham's Fullsteam Brewery. “While we had an impressive slate of highly-qualified candidates, Margo’s extensive experience in government relations, tourism, and the alcohol industry made her the perfect fit. Even better, she’s passionate about craft beer and loves her native North Carolina.”

Metzger attended the NC School of Science and Math in Durham, an experience that left her with a strong appreciation for Durham. She leaves her position as public relations director for the North Carolina Division of Tourism, Film and Sports Development, part of the North Carolina Department of Commerce. She previously served as Executive Director of the North Carolina Wine & Grape Council. Prior to that, Metzger led marketing for a beer and wine wholesaler in the Triad region of North Carolina. She graduated from the University of North Carolina at Chapel Hill with a B.A. in Journalism and Mass Communication.

Learn more about Durham's beer scene online.

No comments:

Post a Comment