|Photo credits as noted. Image via GQ.com.|
This month, GQ Magazine published the article, "The Best College Towns in America (When the Students Are Gone." While a bit predictable in its content if you are familiar with Durham, the piece highlights places to eat, drink, and stay that are getting an awful lot of coverage lately. For those considering a visit, the article reads like an itinerary - a tasty, comfortable, enjoyable tour of a place that is welcoming to everyone.
"Articles like this are great for many reasons, in no small part because they present a huge impact," according to Shelly Green, President & CEO of the Durham Convention & Visitors Bureau (DCVB).
"With 6.6 million print readers and 6.7 million online readers creating a total of 2.25 billion impressions monthly, Durham just got shown off in a high profile way to a lot of potential visitors. That exposure would have cost over $175,000 to buy - a tariff too high to be approachable as a marketing option for DCVB," Green explained. DCVB is the group charged with drawing visitors to Durham, and who works behind the scenes to attract this kind of exposure for Durham.
Thankfully, the article leaves some of Durham's hidden gems undiscovered...locals have got to have somewhere to go when all those students come back. Learn more about all the ways to enjoy Durham online.