Tuesday, August 10, 2010

Durham's Official Facebook Page Getting Additional Guidelines

Durham is fortunate to have a diverse population of intelligent and entrepreneurial citizens who are among the nation's most tech-savvy and connected. One recent survey conducted by NanoPhrades on behalf of DCVB indicates that 95% of the households in Durham have at least one member of the home that accesses the internet...either at home, work, school, on a mobile device, or in an Internet café. That's something of which to be proud.

With that level of Internet engagement, it's no surprise there is a significant population of fans on the Official Durham, NC Fan Page on Facebook, a page administered by DCVB for over two years. As the site continues to gather new fans, it has become an increasingly powerful and important marketing tool in DCVB's battery. However, there have been issues and instances where the page's community resource intent has been clouded by other purposes.

In an effort to retain the effectiveness, spirit and utility of the page as an official marketing tool for Durham, some posting guidelines are now in place and are posted in the notes tab on the page itself. They are also posted here in full.

With the institution of these guidelines, the page is perhaps now more than ever a place for communicating about Durham, sharing accounts of experiences here, and a gathering place for those interested in the Bull City's success.

Guidelines for posting to the Durham, NC fan page on Facebook:

This page is administered by the Durham Convention and Visitors Bureau (DCVB) for the purpose of marketing Durham as a destination, promoting Durham features, properties, and events; and engaging fans in topics of interest. Additionally, it will be used to share critical information and news about Durham in the event of emergency.

Fans making posts and comments in conflict with the guidelines below will receive one request to discontinue doing so. Continued abuse of these guidelines will result in being blocked from the page.

DCVB reserves the right to delete any posts or comments that, in its sole view:

• contain offensive or vulgar language

• are personal attacks of any kind

• include prejudiced or hurtful remarks made toward any ethnic, racial, or religious group or person

• are spam

• are blatant, unsolicited attempts to sell or promote goods or services

• promote events or activities that are not held in Durham

• are clearly off-topic

• advocate illegal activity

• infringe on copyrights or trademarks

Please note that the posts and comments expressed on social networking sites (Facebook, Twitter, YouTube, etc.) do not necessarily reflect the opinions and positions of the Durham Convention & Visitors Bureau, its employees, or its governing body, the Durham Tourism Development Authority. Any non-DCVB links on this site do not constitute endorsement by the Durham Convention & Visitors Bureau.

For questions about this policy, please contact socialmedia@durham-cvb.com. DCVB reserves the right to change and supplement these guidelines without notice.

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