Thursday, March 17, 2011

Bull City Burger and Brewery Opening Willy Wonka?

Durham is soon to welcome it's third brewery, and another farm to table restaurant - just not yet. 

Originally scheduled to open on Monday, March 21st, Bull City Burger and Brewery has had to delay the opening due to "Wangdoodles, Hornswogglers, Snozzwangers and rotten Vermicious Knids," according to a statement on the restaurant's social media. The new date is set for Friday, March 25th.  Owner Seth Gross has weaved language from the movie Willy Wonka and the Chocolate Factory through out the businesses materials, obviously again going to that well for this release again.  Gross is something of a kid at heart.

Really, the delay is a permitting matter regarding some lighting issues according to owner Gross.  "On the positive side, this gives a little more time for preparation when we do open," he said in an interview on Thursday.

The brewery will begin brewing beer upon its opening and therefore will not have its own product available on tap when the doors open.  "We'll open with NC beers to support our brothers and sisters while we brew our own," Gross added.

To generate buzz about the restaurant, Gross launched a contest to get the word out about the opening by hiding five brass bulls around Durham and then releasing clues as to their locations on the company's social media.  "That seemed to be very successful - we started that process with about 100 fans on Facebook and now we have lots more," Gross added.  A check of their Facebook page at this writing showed 905 fans.  The contest also generated its own hashtag on twitter, #goldenbull, which will likely get continued use as the contest will be revisited in the future with additional opportunities to win.  Gross was cagey about providing more details on that.  However, given the clever way information about this venture has been distributed so far, the contest will likely get plenty of attention when it is restarted.

Upon BCBB's opening, Durham will have three breweries.  Fullsteam opened last August and Triangle Brewing Company has been brewing in Durham since July 4, 2007.

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