Tuesday, July 31, 2012

Durham CVB Launches LGBT-focused Website

Today the Durham Convention & Visitors Bureau launched its latest online resource to drive visitor traffic.  The site, OutinDurham.com is aimed at the considerable LGBT market to whom Durham is attractive.  Ranked as the nation's most tolerant city last year by The Daily Beast/Newsweek magazine, Durham is widely known as an open and accepting destination.

“Research has shown that Durham has a significant number of visitors who identify themselves as LGBT,” said Shelly Green, President & CEO of the Durham Convention & Visitors Bureau.  “Having this kind of portal into our website has been in the plans for quite some time,” continued Green, “And we are pleased to launch it now."

The site was launched in advance of the upcoming NC Gay and Lesbian Film Festival to be held at Durham's Carolina Theatre.  Running from August 10-19, the festival brings in more than 10,000 visitors.  This year, the festival grew to 10 days long - a significant jump from years past.

"It is more clear than ever that we need to talk about the LGBT market differently in Durham," said Sam Poley, the Director of Marketing and Communications for DCVB. "The community is so large and well entrenched here that it often goes overlooked. But after the Amendment One vote, we think it is ever more important to let folks know that Durham is where great things happen - for everyone.  The NCGLFF is a wonderful way for us to illustrate that, and we're proud to do so," he added.

The site looks at Durham through a specific lens relevant to a key market.  Other sites will come online in the future that focus on other target markets for Durham, and as does OutinDurham.com, they will feature information of key interest and consideration to those potential visitors.

Learn more about Durham online, and stay up to date on all the upcoming events with the Durham Event Calendar.

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