Monday, September 13, 2010

Only Burger Finishes First!!

Durham's Only Burger appears to have finished first in a competition to determine America's Favorite Food Truck run by the Food Network. The popular vote ballot was open for ten days with voting concluding at midnight Friday, September 10th. At the close of the contest, the Durham-based company was in first place.

Before champagne corks start popping, the straight story is that while the local mobile burger operation (and soon to be bricks and mortar quick service purveyor) is listed in first place, the final ballots are being tallied. The official announcement will be made on Sunday at 9pm on the show, The Great Food Truck Race, on the Food Network. Frankly, it's just a nail biter until then for everyone who voted.

"The show of community engagement was really terrific," said Shelly Green, President and CEO of the Durham Convention and Visitors Bureau. "The way this message was carried through social media networks is a great comment on the interconnectivity of Durham as a community - it was really exciting to see," she said.

At least 95% of the households in Durham have access to the Internet, whether at home, through work, school or the public library, or through a mobile phone device. This level of "tech-savvyness" helped the message spread far and wide. Support for Only Burger came from around the country according to postings on the company's Facebook page. Even another local mobile food operator in the contest, Daisy Cakes, said they wanted their fans to vote for Only Burger. 

And so, the waiting begins to find out which company really won...but for now, Durhamites know that Only Burger is at the top of list as far as food trucks are concerned.

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