Thursday, May 5, 2011

Durham Bulls Go Hi Def

The Durham Bulls, in conjunction with Time Warner Cable, today announced all 53 of the team’s local broadcasts will be available in high definition for Time Warner Cable’s Digital Cable customers on Channel 1151. It is the first time in the history of the partnership the games have been made available in HD.

“This is a very exciting development for us and our fans,” Durham Bulls General Manager Mike Birling said, “with the help of Time Warner Cable; we’ve become one of only two Minor League teams to broadcast that many games in high definition.”

Along with the 53 games on Time Warner Cable Channel 1151, the Bulls will have three games broadcast in high definition on MLB Network, Time Warner Cable Channel 1524. Those broadcasts take place on May 11th, May 18th and June 6th.

Also new this season is a state-of-the-art graphics package designed and engineered by locally based SMT (SportsMEDIA Technology Corporation). The package was designed to reflect the latest in sports television technology while retaining a local look and feel. Fans will appreciate the nuances that mirror some of the more prominent features of the ballpark and the downtown Durham community. With expanded lower third and slide-out graphics and an array of informational full screens, the fully integrated package allows the Bulls production crew to frame the game for the audience in ways that will significantly enhance the broadcast.

Fans who don’t have high definition viewing capabilities can still watch the Bulls on Time Warner Cable Channel 151. The Bulls first HD broadcast is scheduled for Friday, May 6th when the Bulls take on the Syracuse Chiefs at 7:00 PM. To view the complete broadcast schedule, click here.

SportsMEDIA, headquartered in Durham, N.C., is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SMT pioneered the first real-time scoring and wireless data system. SMT continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 20 Emmy awards since 1993. SMT’s solutions have been used at the most prestigious sporting events, including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SMT’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit

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