Thursday, May 12, 2011

Full Frame Visitor Spending A Great Start to 2011 Signature Festivals

The Durham Convention & Visitors Bureau calculates annually the spending and tax revenue generated by visitors to six of Durham's largest annual signature festivals.

With the conclusion of the Full Frame Documentary Film Festival last month, the 2011 event season is underway, and the impact continues to be substantial.

Full Frame visitors contributed $1.8 million to the local Durham economy with another $52,000 in tax revenue for local governments generated on those purchases.

“Spending by visitors to the Full Frame Documentary Film Festival is substantial, but there is more than just the impact of the dollars spent," according to DCVB President & CEO Shelly Green.  "Full Frame receives great national exposure which garners a type of billboard effect within the documentary world. That leads to future visitation and even the relocation of some Indy Film Companies to the area.”

In addition to Full Frame, DCVB will measure the impact of American Dance Festival - June 9 through July 23; Festival For the Eno - July 2-4; Bull Durham Blues Festival - September 9-10; Centerfest - September 17-18; and World Beer Festival - October 8th. 

Combined these six festivals generated more than $12 million in visitor spending and $328,000 in local tax revenue in 2010.

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