Thursday, February 10, 2011

Coop Advertising Opportunities Closing Fast

As reported here last week, the Durham Convention &Visitors Bureau is pursuing cooperative advertising opportunities in Our State magazine.  The negotiated rates and advertisement units are such that the level of affordability is heretofore been largely unseen for a publication with Our State's reach. 

Stakeholders can purchase a space on the coop ad that is similar in dimension to a sixth page in the publication for $625.  DCVB is paying an additional $745 to brand the page and attract visitation and attention to Durham, its assets and its lifestyle options.

"Success of this new program is predicated on participation of stakeholders.  That participation lacked severely in recent years and so these efforts were discontinued," said Sam Poley, Director of Marketing and Communications for DCVB.  "However, response to this offering has been overwhelming," he added.  Full page advertisements with six partners each are planned for May and June, and both are nearly sold out.  "If demand is strong enough, we'll add pages so we hope everyone interested will let us know," said Poley.

Those interested in learning more should email for additional information.  DCVB is planning more such advertising options in the near future.  The economy has driven the return to this advertising format, but Poley hopes as things improve that stakeholders will continue to embrace these opportunities for both their economic value and the message they send about Durham as a community.

No comments:

Post a Comment