The Creative Vitality Index TM was conceived as a tool that states, counties, cities and towns can use to assess and measure the health of their creative economy. In a recent study released by the Durham Arts Council and the Durham Convention and Visitors Bureau, Durham shined very brightly when compared to the rest of the state and the country.
This report clearly illustrates how Durham measures up statewide and nationally as a top-ranked creative community. The Creative Vitality IndexTM (or the CVI) uses streams of occupational and revenue data from both the for-profit and non-profit sectors to measure the annual changes in the economic health of various segments of arts-related creative economy.
Durham is very strong and outperforms the Durham Metropolitan Statistical Area (MSA), the Raleigh-Cary MSA, the state of North Carolina and the nation. When compared to other major metropolitan areas Durham performs higher than Atlanta, Charlotte, Miami/Ft. Lauderdale and New Orleans. Austin performs just slightly higher than Durham while Nashville is about twice as creatively vital.
Durham saw a 9.9% growth in creative jobs from 2006 to 2008 and currently has more than 6,600 jobs so classified. Creative jobs in Durham have been rising, particularly for musical instrument repairers, camera operators and radio and television announcers.