An Assist from Sprite Helps Elmira Avenue Park Get Back in the Game

Durhamites are notoriously proud of their place, and fierce defenders of its assets. Now through May 31st, they can put their pride into action. Local residents can help transform a well-used neighborhood basketball court in Durham into a refreshed play space where teens can showcase their athletic abilities.

This spring, through the Sprite Spark Parks Project, Sprite and the National Recreation & Park Association (NRPA) are giving people an opportunity to get their local courts back in the game. The basketball court at Elimira Avenue Park (540 Elmira Avenue) in Durham has been selected as one of 25 courts nationwide to be refreshed through the program, and local residents can show their support and raise funds by voting online.

With the help of the NRPA, a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people, Sprite identified Elmira Avenue Park as one of 25 parks to receive a grant designated to revamp basketball courts. Each of the selected courts, which are located in public parks throughout the nation, will receive funding based on the number of votes they earn through May 31st.

Visitors can vote for Elmira Avenue Park by submitting the My Coke Rewards codes found on Sprite and Sprite Zero Fridge Pack™, 20-pack, 24-pack, 20 oz. and 2-liter products. Sprite will donate $275,000 to be distributed among the 25 parks in grants ranging from $5,000 to $15,000. The funds will be used to refurbish rims, backboards, lights, benches and playing surfaces – sparking new life to these courts.

“We are excited that Sprite identified Elmira Avenue Park as one of the 25 parks to receive a grant to enhance its basketball courts,” said Rhonda B. Parker, director of Durham Parks and Recreation. “We are always looking to provide opportunities for our community to Play More with DPR!”