Friday, May 4, 2012

DCVB Teams Up with Bull City Buck$

The Durham Convention & Visitors Bureau, Durham's official marketing agency, has teamed up with Bull City Buck$ as a way to give visitors value and increase their engagement when they visit.

BCB is a consumer loyalty program only available in Durham, NC.  It works on smart mobile devices that scan bar codes.  Buck$ can be redeemed for rewards - some of which are rather significant, and many of which are attainable at low point levels which makes the program attractive to visitors here for only a short period of time.

"An important factor in our consideration to join this program," said Shelly Green, DCVB President and CEO, is the fact that in just a few scans, a visitor could amass enough points to redeem a food reward at one of the restaurants on BCB."  Visit BCB's website to see all the places to ear and redeem points.  Points can be earned for visiting places, like DCVB's Visitor Information Center where there is a scan code anyone can grab 24 hours a day since it's posted on the door, and another worth more points for when people come in and get specific information about Durham from one of the staff on hand.

As a way to push local engagement of the application, and to support the effort to get people to come to the CCB Plaza on Tuesday, May 8th at 4:30 AM to be a part of the live broadcast of the NBC-17 Today Show, there will be a scan worth 100 Buck$ and only available on the plaza.  The show will be on air until 7:00 AM.

Additional efforts to encourage crowd engagement are prizes including restaurant gift certificates and a painting from the New Neighbor series, as well as some of Durham's most popular food trucks.  The plaza event is open to the public.

No comments:

Post a Comment