New Belgium Brewing, maker of Fat Tire Amber Ale and other award-winning beers, is bringing the 14th annual Tour de Fat to Durham on Saturday, June 15 in Diamond View Park at the American Tobacco Campus.
Parade Registration begins at 10:00 a.m. with ride times from 11:00 a.m. - 12:00 p.m. Entertainment/Revivalation will take place from 12:00 p.m. - 5:00 p.m. with performances by Those Darlins and He's My Brother She's My Sister. Proceeds will benefit
The North Carolina Active Transportation Alliance, Triangle Spokes Group and Durham Bike Co-op. Admission is free and the parade participation has a suggested donation of $5 or more. Beer is $5 for a 16 oz. pour. See Facebook for the Tour de Fat credo, schedules, videos and to submit an entry to swap your gas-guzzler for a fancy new bicycle.
To properly kick-start the festival, Tour de Fat begins with a giant bicycle parade that weaves through city streets. Each parade route is designed for people of all skill levels; everyone is welcome and colorful costumes are encouraged. For the rest of the afternoon, the stages heat up with world-class acts like He's My Brother She's My Sister and Those Darlins and the park becomes a celebration unlike any other.
Kids of all ages can ride funky bikes, eat delicious fare, relax in the grass, and participate in games and activities such as a “Thousand Person Dance Contest”, which will determine the winner of a 2013 New Belgium Cruiser Bike. Everyone 21 and older can sample new and classic favorites from New Belgium, including the brewery’s flagship brew, Fat Tire, this summer’s seasonal, Rolle Bolle, and selections from the acclaimed Lips of Faith series.
“Tour De Fat is where everyone can enjoy the unexpected,” said Matt Kowal, New Belgium Brewing’s Tour de Fat Impresario. “It’s a festival for all ages and stages of life, from young bike lovers to seasoned beer lovers and everyone in between. We guarantee you’ll be inspired by interactive art, music and comedy performances for the year to come!”
In every Tour de Fat city, one brave role model will step on stage to trade in his or her car keys and pledge to live car-free for one year. Each swapper is awarded a $2,250 stipend to buy their own commuter bike and receives rock star status when the crowd goes wild in support of their commitment. We’re now on the hunt for a swapper in Durham! Car-for-Bike Swappers are chosen after submitting an application describing why they are ready to give up their vehicle for the gift of two wheels. To apply, click here.
Tour de Fat seeks to leave as small an environmental imprint as possible. New Belgium partners with recycOil to use biofuels from recycled cooking oil to power the festival’s transportation, stages, sound, food trucks and more. The stage is decked out in recycled materials; attendees are encouraged to ride bikes or carpool; and recycle and compost receptacles are available throughout to help divert waste from landfills.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100 percent employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more online.
For more cool Durham events, visit the Durham Event Calendar.